Best SERP Tracking Tools for effective SEO – Top Rank Checkers

So you have decided to take the plunge into using some of the best SERP tracking tools for tracking your rankings on SERPs, but do not know what you should look for.

Today, in this post, we’ll be reviewing the 10 best SERP monitoring tools that you can use to keep track of your website’s ranking on search engines.

Bottom line upfront


  • The ranking of your website decides the fate of your business. The higher the ranking, the higher the profits.
  • It’s important to keep a check on your website’s rank in SERPs regularly.
  • Using the SERP tracking tools, you can monitor your sites ranking and performance.
  • SEMrush and Ahrefs are two best SEO tools out there, but only if you have a good budget.

It is an important factor for your website growth. With the help of SERP rank checker tool, you can determine which page needs improvement and which one needs work on improving the conversion rate.

Best SERP Keyword Rank Tracking Tools

#1. SE Ranking


You will have access to an all-in-one SEO toolkit that will let you track keyword rankings across an array of search engines. You’ll also have access to tools for website auditing, SERP tracking, and creating marketing plans.

Eventually, you’re going to ask: what keywords does your website rank for?

If you’re an SEO agency, you’ll want to know where your client’s website ranks in SERPs. After that, you can start optimizing it.

The costs for startups are somewhat flexible, but it isn’t a freemium tool. Prior to diving in headfirst, there’s a 14-day trial period with no credit card required.

The length of your subscription determines how much discount you receive.

#2. AccuRanker


My top pick for the best SERP tracker online is AccuRanker, because it has the best user interface and the most accurate data. I liked AccuRanker’s integration with Google Analytics and Search Console.

With Google Analytics, you’ll be able to see “pageviews” right in the report as a column once you integrate your site with it.

You can easily figure out which parts of your content are losing or gaining traffic as a result of ranking fluctuations by displaying the webpage rankings as well as the “visits” metrics side-by-side.

Google Analytics can be a valuable tool when analyzing historical data of a keyword.

The historical competitor ranking comparison is another noteworthy feature. When you track any keyword, AccuRanker keeps track of ranking changes of your competitors as well.

AccuRanker charges transparently. The prices are divided into monthly plans. If you pay one year in advance, you’ll get a 10% discount.

A 14-day free trial/demonstration with one of their customer success managers can help you determine if AccuRanker is right for you. Furthermore, you are free to upgrade, downgrade, or cancel your plan at any time.

You can track as many keywords as you’d like with AccuRanker. Two plans are available. Monthly billing for 1000 keywords will cost you $109 per month, while yearly billing will cost you $99 per month.

#3. SEMrush


You can’t go wrong with SEMrush if you’re looking for an all-in-one SEO tool. You can use it to do keyword research, SEO site audit, social media monitoring, content analysis, organic analysis, etc. It is a popular tool in the digital marketing space.

SERP tracking is one of its features, despite not being a SERP tracker. Getting access to it is only possible if you buy the full pack. Unless you only need rank tracking features, $99/month feels overkill.

It offers more features than Ahrefs as an all-in-one SEO suite, which caters to the needs of agencies. While they roll out a lot of changes on the frontend, the UI/UX is not well-thought-out.

For 30 days, you can test the features of SEMrush for free. Subscribing to the annual billing cycle will get you a discount of 16%.

However, the Pro plan is only $99.95/month despite its limited features. This plan does not include white label reports or Google Data Studio integration.

If you want all the features that will make your SERP tracking a success, you’ll have to pay $399.95 (Business Plan).

#4. Advanced Web Ranking


We are the leading, white-label, organic SERP rank tracking tool with the most accurate, long-standing data. You can monitor visibility evolution, ranking distribution, and ranking comparison using this web-based application, which helps you uncover flaws in your SEO strategies.

The pricing plans of Advanced Web Ranking are relatively friendly compared to those of AccuRanker. A free trial period of 30 days is included as well.

You’ll have full access to all premium features during this time without being asked to provide credit card information, and there are no hidden fees.

Depending on the plan, you can choose a monthly or annual payment method. This plan has a 10% discount, so I suggest you take advantage of it.

#5. ProRankTracker


With ProRankTracker, you can analyze and get a clear picture of your search engine ranking for both small and large enterprises.

It provides you with the best reporting options to analyze your success and report to your clients, which I appreciate about ProRankTracker.

When it comes to pricing, ProRankTracker is a real bargain. Its cheapest plan begins at $25 a month.

And what’s more?

You can sign up for a free trial of 7 days without providing a credit card. An annual subscription gets you a 10% discount.

#6. RankRanger


RankRanger is an excellent tool for identifying at-risk keyword rankings and comparing their correlation with clicks. Your rankings can be compared to any key metric you can think of with the help of the graphs.

Before deciding permanently to use RankRanger, you can test the water and discover how good it is with the 14-day free trial program.

#7. AuthorityLabs


By monitoring rank trends over time, AuthorityLabs has risen to become my number 9 Google SERP tracker that can help you determine whether your SEO efforts are profitable or not.

By fueling your analytics with keyword data from top search engines like Google, you’ll receive accurate keyword data.

In order to optimize your site for organic search, it’s crucial to track your keyword ranking. This is a premium rank tracking tool that offers a 14-day trial period with no credit card required and no hidden charges.

Here are some details about this cool tool’s pricing and plans.

#8. Ahrefs


Ahrefs is my favorite all-in-one SEO tool that allows you not only to find the best keywords to rank for but also to track their performance on search engine results pages. Updates are made once every seven days.

As with SEMrush, it is not advisable to buy Ahrefs just for rank tracking. But if you’re into SEO and don’t have Ahrefs, you should purchase it.

With Ahrefs, you can access all the features for 7 days for a fee of $7.

You’ll get 2 months of free access if you choose an annual billing cycle, however.

#9. SERPWoo


With over 130M+ domains/URLs monitored daily, SERPWoo is another tool that you can use to track the top 100 pages of any website.

This is the best tool for checking and analyzing historical SERP so that you can make sound decisions based on how and why your competitors are outranking you.

Using SERPWoo will help you understand how and why certain websites are being ranked, why there is a change in positions in the SERPs, and also help you figure out why these sites are attracting traffic organically.

SERPWoo is a freemium tool. They allow for monthly and annual billing.

However, you get one-month free premium access if you subscribe for the annual billing cycle while refunds are only allowed within the first 3 days of signup.

#10. SERPWatcher


Link Miner, SERP Checker, KWFinder, and SERP Profiler are also included in SERPwatcher by Mangools. Share tracking is a great feature of SERPWatcher. This two-click share feature can be used for more than just generic rank tracking reports.

Additionally, SERPWatcher has the capability of updating you on crucial changes both on a schedule and based on events. A 10-day free trial is available in 30 seconds.

“There is no credit card needed and no strings attached.” Once you’re satisfied, you can choose between Mangools Basic, Mangools Premium, or Mangools Agency and save up to 40%.

FAQs on SERP Tracking Tools

Why is SERP keyword rank tracker needed?

You will gain some critical insight into the performance of your website and content by tracking keywords. This will let you know where you should focus on future search engine optimization strategies based on the visibility of your website.

How many keywords should I be tracking?

One; some pages may provide a single answer to a single query. Most likely, you'll want to target two or three keywords per page, even if they're just close variations of one another. There is no need for more than four; after all, each page only has one title tag and meta description.


You can choose SEMrush if you’re looking for an all-in-one SEO solution to handle other tasks as well as SERP tracking.

Content marketing toolkit for topic research, SEO audit, and brand monitoring are some of its innovative features. You can also use its traffic analytics to check visits, dwell time, bounce rate, etc.

Designed for Digital Marketing Professionals, SEO firms/agencies, and large enterprises seeking a cost-effective all-in-one SEO suite, it is a handy feature-rich tool.

For startups who want to boost their rankings super fast, I recommend Advanced Web Ranking. You can use the 30-day free trial period to use it to improve your website, even though it is more expensive than our main pick AccuRanker.

Knowing what the best SERP monitoring tools are and what to consider if you have to buy one is now a much clearer picture. If you want your SEO campaign to rise to the top of SERPs, then these three tools are worth checking out.

If you are low on budget, then you could try the free SERP tracking tool UberSuggest. Its free for lifetime but with limitations.

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